This week our ‘BE on Wednesdays’ captures various facets of different industries. Our story on the Tesla founder looks at the brand ‘Elon Musk’ as a product!
How would one package him? Brand Equity asked advertising bosses to weigh in and got the quirkiest responses out of them. While some called him a hurricane, some looked at him as a pop culture pill!
The easy-to-navigate newsletter carries stories that have been specially curated by the combined efforts of our print and digital team of journalists.
Another story is a candid chat with Cognizant CEO Brian Humphries.The first non-founder CEO of the tech company says he wants to make Cognizant not just an ‘Indian but a global leader’, even as he embraces new challenges – evolving workplaces and the expectations of employees.
Humphries recalls what it was like standing at the helm through a global crisis, as well as the leadership lessons he’s learnt from Alex Ferguson and Jurgen Klopp.
The guest column by Mayuri Nikumbh from Conran Design Group, sheds light on what happens to brands when one starts applying other layers like culture, beliefs, movements and trends to a certain hue. The article also talks about the multitude of cultures and traditions that make India the land of textures that it is, and also come with some deep colour associations.
As we gear up to the India Communication Summit 2022, we invite the industry to connect with the market leaders and pitch solutions straight to the team of the CMO with ‘ICS Crack It’.
The unique pitch process will be held parallelly with the ICS 2022 at Hyatt Regency in New Delhi on June 2. The summit will witness leaders in the Marketing and Communication space come together under one roof to discuss the challenges and opportunities in the ecosystem.
Apart from the stories from the world of digital space and advertising campaigns, this newsletter brings a crux of latest brand developments across industries and presents our readers a holistic view of their strategy.
Selling Elon Musk: If the Tesla founder was a product…
Ad professionals are always looking at creative ways to increase sales. But what if the product was Elon Musk – Tesla founder, world’s richest man, maverick entrepreneur, celebrity CEO and serial risk-taker? How would one package him? Brand Equity asked advertising bosses to weigh in and this is what they had to say. Consulte Mais informação
India Communication Summit 2022: Are you ready to Crack It?
Pitching a new business is often a drain on resources, time, and morale, and it doesn’t always result in the best pairing of clients and their partners. While there is an immense pressure on PR agencies to acquire new clients to maintain P&L, acquiring new clients is no longer an easy task.
ETIndia has been observing this gap and after a thorough industry analysis it has launched ‘ICS Crack It’, a unique platform for boutiques, as well as, established public relation agencies to connect and make an impression on the market leaders. Consulte Mais informação
Business of Brands
‘Swagger and mojo are about a company confident in its purpose’: Cognizant CEO Brian Humphries
Netflix goes to ‘Tollywood’ and beyond for long-sought India growth
A silver lining for FMCG firms in H2 amid rising inflation
Airbnb to shut domestic business in China from July 30
CAIT urge govt to take action against e-pharmacy companies, including Amazon, Flipkart, Reliance
Why picking the right hue matters
BCCI signs up NFT partner for Women’s T20 Challenge
TikTok lets creators charge monthly subscriptions
US: New US bill may force Google to break up its ad business
To use rather than collect, the second coming of NFTs
Snap says economy deteriorated fast, slashes forecast, stock plummets
ECI refuses to disclose correspondence with social media companies after their objection
BE Exclusive: Shreya Ghoshal puts her baby to sleep with a lullaby in Pampers new ad
Disha Patani grooves in Bata footwear in latest campaign
Vir Das is at the pinnacle of good sleep in SleepyCat’s campaign
Ayushmann Khurrana saves the day in Maxirich’s latest commercial
Karan Veer Mehra empowers himself on equity market in StockEdge’s new ad
Clone app, fake websites: Online frauds posing risk to travellers- Report
India on top for trust in domestic companies: Study
New study using Google app to explore smartphones’ effect on mental health
Multi-access edge computing spend to reach $23 bn globally by 2027
The People Report
Google’s Surbhi Agarwal joins Yellow.ai to head global marketing
Flipkart’s Shopsy head Prakash Sikaria set to quit
KRBL ropes in Dabur’s Kunal S